Eternal Sunshine

Label Head and Rapper 'P-Duble' Has Utilized Optimism and Faith in Jesus Christ to make his 'Pike Street Music Group' One of the New Hip-Hop Powerhouses.

A s the founder and CEO of Ohio based Pike Street Music Group Keith Scarlett has done exactly the opposite of what many Christian Music Entrepreneurs (or 'ministers,' as he likes to be called instead) have done. Known as the rapper, P-Duble, Scarlett has firmly planted his feet in a music industry that often catches people slipping.

The thirty-four year old 'minister' began his run as a young MC freestylin' throughout the city of Indianapolis and across the region for anyone that would listen. Seeing that the field held more risk than reward, Scarlett stepped away from a partnership with two childhood friends to start doing things on his own in 1992. But dealing with himself taught Scarlett a valuable lesson. "When you sign a group, that's a lot of work," explains Scarlett. "Since it's you, it's even harder. Because the market was radio-driven and it's harder to break into rap, it's got to be something special."

Something special would come in the form of a "happenstance-meeting" with one of the hottest artists and producers in the Midwest ; Ty Wills.

"My wife and I were Christmas shopping in the City Center Mall in downtown Columbus , when I walked into this airbrush shop and saw these flyers advertising a studio specializing in hop-hop for only $25.00," stated -Duble. "So, I figured why not…it's worth checking-out for that price…"

P-Duble quickly realized that Will's set-up was just right and that Ty Wills had the experience to help re-start what had previously been a dormant voice for the past 7 years. His first release in August 2006, "No One," has gone on to become an underground staple in the Christian hip-hop market. P-Duble would continue to build a following through shows and appearances and then really developed a buzz with his May 2007 EP, "My Album About Me." This 6-track joint, including the club hit, "No Trouble" has begun to put P-Duble as a nationwide entity.

Using the blueprints laid by Southern rap CEO's like Rap-A-Lot's James Prince, Suave House's Tony Draper, No Limit's Master P and Slip-n-Slide's Ted Lucas, P-Duble and his label, pike Street Music, has begun to become a force and is even in negotiation for a distribution deal with Koch Records. Powerful chart performances by "No Trouble" and the other hit single from the newest
release, "Round-n-Round," have started to set the stage for P-Duble to take-hold of a post-Babyface and post-Bone Thugs Midwest.

"The success hasn't really surprised me, because the Lord can make all things happen," says -dub confidently. "But I wanted to make sure that it didn't become a one-hit wonder. Anything you build for the Lord has to have a foundation and that foundation is scripture and being firmly rooted in the Lord's doctrine. So we made sure the hometown people believed us. We made sure we became the best that we can and let the Lord take it on from there."

Soon, P-dub had earned a unique reputation as an artist that had a street persona and radio-friendly music. Building on the previous projects, P-dub's first-full-length release in almost a decade; If I Die… , is completed and he has chosen to bring an even harder edge to his sound, while still maintaining his mainstream accessibility. P-Duble's breakthrough singles off the new project may just be the ones that he has been hard at work trying to perfect, and with a cameo from platinum hip-hop artist Mims, as well as the talented T-Huzzie, Ty Wills, BW + LX and Luppy – this release, may set a new standard in the Christian hip-hop world.

P-Duble rates this past year as on the best, but 2008 will be holding its own challenges. While he will be releasing his new and first, full-length release in more than 10 years; Pike Street music is also branching-off and creating Kaulipepper Klik Productions: the production arm…and opening-up other aspiring artists' access to the production and beat-making that has thus-far been only behind the lyrics of P-Duble.

"I wanted to make sure that it didn't become a one-hit wonder. So we made sure the hometown people believed us." - P-Duble

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Pike Street Music - Colossians 3:17
http://pduble.bravehost.com
http://www.myspace.com/pikestreetm usicpduble

P-Duble's newest release "If I Die..." - 6/1/08!!!!!!